Making Your Content as Tasty as Pie

Making Your Content as Tasty as Pie

Hey there — welcome back to the Copyblogger Weekly!

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Marketing ROI: How to Get Actionable Insights From Google Analytics

Faster than marketing teams can keep up, today’s marketing content is often shared across social channels, in email campaigns, and on third-party sites. It’s a good problem to have…

Why? Because with the abundance of the resulting digital insights available, modern marketers have become better equipped at proving campaign ROI to their bosses, clients, and stakeholders.

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Prove It! 6 Persuasive Techniques for Making the Sale

simple tips to convince skeptical buyers

A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed my draft to my copywriting mentor and asked his advice.

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How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

Account-based marketing (ABM) addresses the biggest problem faced by B2B marketers in the last decade: Traditional strategies focus on high-velocity, low-value deals, and not enough on the major accounts.

ABM is built on six processes that flip the focus from generating leads to courting the companies you want to do business with.

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5 Ways to Embrace the Uncertain Path of a Heroic Entrepreneur

how to become the hero of your story

Humanity has lived through many uncertain periods in our collective history.

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Four Steps to Increasing Customer Retention and Loyalty With Social Media

Brands send 23 promotional messages on social media for every one response they give to their audience. Yet, consumers often want to have a dialog on social; and when that doesn’t happen, customer spending and loyalty decline.

Clearly, spray-and-pray messaging is a failing strategy for customer satisfaction and retention. There is a superior approach that brings the best of traditional loyalty programs to social media, and vice versa.

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