Here’s How to Find the Right Mix and Fine-Tune Your Offer

 Here’s How to Find the Right Mix and Fine Tune Your Offer

Have you ever wondered if your strange collection of skills and interests could be woven together to build a profitable business?

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2017 B2B Content Marketing Benchmarks, Budgets, and Trends

1ad3a  160928 ddp lg 2017 B2B Content Marketing Benchmarks, Budgets, and Trends

B2B content marketers are doing a great job, but they’re still up against some challenges, according to brand-new research.

First, the good news: B2B marketers are indeed finding success with content marketing: 62% of B2B marketers in North America say their organization’s overall approach to content marketing has been much more or somewhat more successful than a year ago, according to B2B Content Marketing: 2017 Benchmarks, Budgets and Trends—North America.

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Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

5c213  yp marketing book way bestseller lists jay baer 700x366 Marketing Your Book All the Way to the Bestseller Lists, with Jay Baer

In this podcast episode, Chris Ducker sits down with Jay Baer to learn exactly how to become a New York Times bestselling author! Get your notebooks ready!

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Market Disruption: Your Brand Needs to Create a Ruckus

0f462  160926 disrupt your market lg Market Disruption: Your Brand Needs to Create a Ruckus

Why is market “disruption” causing such an uproar in the marketing world? And more importantly, how should brands be responding to it?

Let’s explore what “disruption” means in marketing.

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How to Use Your Limitations to Create a Unique Selling Proposition

81989  mo limitations 700x366 How to Use Your Limitations to Create a Unique Selling Proposition

We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market.

How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

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Six Reasons You Should Embrace Addressable TV

fdb68  160923 addressable tv lg Six Reasons You Should Embrace Addressable TV

TV advertising represents 37%, or over $ 70 billion, in annual marketing spend in the US. However, despite all the analytical advancements made in other channels, TV advertising targeting and attribution seem to be stuck in the dark ages. Advertisers are still relying on Nielsen age and gender demographics for targeting and gross rating points for attribution.

The old methods of targeting and measurement, however, aren’t even close to what we see in other channels, such as direct mail, and online video and display.

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